Now, there shouldn’t be any ambiguity regarding titles with classical Merge mechanics for their core gameplay. And here we go! What Is A Merge Game? (And mind the hybrids)įirst of all, let’s define what we refer to as “Merge games”. We tried to match our experts’ comments with available market data to build the most objective and consistent case possible. Andrii Chaika: Co-Founder at 4Enjoy studio.Rustam Batyrkhanov: CEO at Happy Games Studio.Maxim Babichev: CBDO at Green Grey, an international interactive entertainment company.Sergei Belikov: former senior game designer of EverMerge, one of the most successful Merge games.Egor Pavlyuk and Alina Zlotnik: lead business development manager and producer respectively at AppQuantum, a publishing company.To get a truly good look at the genre in question, we interviewed a few industry experts from 5 different companies, including: So then: has the Merge genre lived up to the industry’s expectations? And does it still seem to have the same potential as it did 3 to 5 years ago? Or maybe, games of this genre are simply deemed relatively inexpensive to produce and hence appeal to a wide range of game developers. What’s up with this enthusiasm, anyway? Maybe, many developers are constantly on the lookout for the next big thing, hoping to be among the first to jump on board and secure a tasty slice of the market. Since the release of Merge Dragons!, and as more hit titles of the same genre kept coming along, the gamedev industry has been buzzing with excitement over Merge games: a truly spectacular trend that is definitely worth a keen look.
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